A Midwestern chain told Hawaiians to stop using ‘Aloha’ with ‘Poke,’ igniting a heated debate

A Midwestern chain told Hawaiians to stop using ‘Aloha’ with ‘Poke,’ igniting a heated debate

“Aloha Poke Company wants our food, our language, and our culture, but they want to discard the people,” Kalamaoka’aina Niheu, the Hawaiian activist whose video on the letters went viral, told The Washington Post. In her video, she spoke about how important the idea of aloha was for Hawaiian culture but noted that it “has been just completely commercialized and denigrated.”