Hey UK brewers, cultural appropriation is not cool

Hey UK brewers, cultural appropriation is not cool


Worldwide, the beer industry is coming under increasing pressure to be more inclusive. In many parts of the world, breweries are dominated by white males, and the industry has a history of sexism— something regularly highlighted and condemned thanks to the work of beer writers like Melissa Cole and organisations like the Pink Boots Society.
But what about racism?
Back in the October 2017 issue of the Society of Beer Advocates’ magazine Pursuit of Hoppiness I wrote about how New Zealand beers and ingredients are inspiring UK brewers. But some of the beers being produced have crossed a line.
In February, the former SOBA President Dave Wood tweeted a photo of a pump clip for Electric Bear’s New Zealand-hopped session pale ale called NZ Pale. It showed a caricature of a Māori warrior riding a kiwi playing some kind of sport with a keg of beer.

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